Ray Kroc: Founder of McDonald
His dedication to strict standards - his diligence in providing customers with consistent quality, service, cleanliness and value - and his innovative use of cooking techniques prompted a Harvard Business School professor to describe him as "the service sector's equivalent of Henry Ford."
Kroc was a natural salesman and excelled from the start. In the course of selling paper cups he encountered Earl Prince, who had invented a five-spindle multimixer and was buying Lily cups by the truckload. Fascinated by the speed and efficiency of the machine, Kroc saw the Multimixer as his ticket to success and signed on to become the exclusive distributor of the product.
雷·克罗克:麦当劳创始人
他对严格标准的执着——他勤奋地为客户提供始终如一的质量、服务、清洁和价值——以及他对烹饪技术的创新运用，促使哈佛商学院(Harvard Business School)一位教授将他描述为“服务业的亨利•福特(Henry Ford)”。
克罗克是个天生的推销员，从一开始就很出色。在卖纸杯的过程中，他遇到了厄尔·普林斯，他发明了一种五轴混色机，正在一卡车一卡车地买百合杯。被机器的速度和效率所深深吸引，克罗克将多功能搅拌机视为他成功的入场券，并签约成为该产品的独家经销商。
Write an essay within 250 words, stating the story o f KFC's founder.
写一篇250字以内的文章，讲述肯德基创始人的故事。
https://lanfeizi.wixsite.com/english-learning/blog/colonel-sanders
The famous clown, Ronald McDonald, made his debut. He soon became known to children throughout the country, and kids were critical in determining where the family ate. "Within six years of airing his first national TV, the clown character was familiar to 96% of American children, far more than knew the name of the President of the United States."
McDonald's enjoyed exponential growth. New menu items were added: The Big Mac and the Egg McMuffin sandwich. However, being a baby-boom company, McDonald's has found maturity a bit difficult. Its food today is as consistent as ever. But Americans was much surer of their tastes. They no longer need the security McDonald's provides. So the same assets that had made the…
Kroc ran a tight ship, training employees at McDonald's "Hamburger University" and stressing a company policy of "Quality, Service, Cleanliness and Value." Idleness in employees was not tolerated. "If you have time to lean, you have time to clean" was one of his favorite axioms.
克罗克管理严格，在麦当劳的“汉堡大学”培训员工，并强调公司“质量、服务、清洁和价值”的政策。员工的懒惰是不能容忍的。“如果你有时间去倾斜，你就有时间去清洁”是他最喜欢的格言之一。
In 1955, he opened his first McDonald's restaurant in Des Plaines, Illinois, and set the wheels in motion for worldwide domination. Six years later Kroc had opened 323 McDonald's around the country. The successful Kroc decided it was time he took control of his own destiny. In 1961, he bought out the McDonald brothers for $2.7 million. It turned out to be a bargain, as McDonald's grew into the world's largest quick-service restaurant organization.
1955年，他在伊利诺斯州的德斯普莱恩斯开了他的第一家麦当劳餐厅，并开始在全球范围内称霸。六年后，克罗克在全国开了323家麦当劳。成功的克洛克决定是时候掌握自己的命运了。1961年，他以270万美元买断了麦当劳兄弟的股份。随着麦当劳成长为全球最大的快餐服务机构，事实证明这是一笔划算的交易。
As Ray was losing customers by the dozen, one small restaurant in San Bernadino, California, kept ordering more Multimixers. Kroc wanted to see for himself the type of place that needed to churn out 40 milk shakes at a time. He headed to meet two brothers who would change his life - Dick and Mac McDonald. The brothers had produced a very limited menu, concentrating on just a few items: hambrugers, cheeseburgers, French fries, soft drinks and milk shakes, all at the lowest possible prices. He saw the opportunity for lots of new milkshake machine orders, if only the brothers would open more restaurants and Kroc volunteered to run them as franchising agent.
当Ray失去了很多顾客的时候，加利福尼亚州圣伯纳迪诺的一家小餐馆继续订购更多的五轴多功能搅拌器 。克罗克想亲眼看看那种一次能生产40种奶昔的地方。他去见了将要改变他一生的两兄弟——迪克和麦克·麦克唐纳。这对兄弟制作的菜单非常有限，只专注于几样东西:汉堡、芝士汉堡、炸薯条、软饮料和奶昔，所有的东西都以尽可能低的价格出售。他看到了许多新的奶昔机订单的机会，只要兄弟俩能开更多的餐厅，克罗克自愿经营他们作为特许经营代理。